...all apparently live in Petaluma, California, home to the yarn shop Knitterly. Shelli has been ordering my Yoked Cardigan pattern for her shop in such large quantities, recently I had to ask her, 'What are you doing with all these patterns?' My guess was kindling.
But no! In fact she is selling them, and this is why:
Do you see that clothes line full of Yoked Cardigans?! Instead of swatches, Yoked showcases many of the yarns for sale in her shop. Brilliant, Shelli. Brilliant.